The Net Success Blog
Here to help your business online
It’s a well-researched and proven fact that search engines, particularly Google place a strong emphasis within their algorithm on keyword-focused URL’s. What I simply mean by this is; if you are trying to rank for the term ‘plumber in Sydney’ then a URL of plumberinsydney.com.au will be more highly optimised than a simple branded URL such as joesplumbing.com.au.
With a highly optimised site comes a quicker process in optimising your site and moving it up the search engine results pages, so that it’s not only on page 1 but in the first position, the holy grail of online marketing when this is for a highly searched keyword on Google.
This creates both problematic issues and opportunities for a business that has an established brand and is looking to gain the most out of ranking their site online.
When writing content for your website it is a careful balance between writing in a way that appeals to your target market, as well as ensuring that the right boxes are ticked in terms of optimising the content for the search engines, in particular Google.
The shining light on the situation is the fact that there is a strong correlation between writing good quality content for your audience and this in turn having reciprocated benefits on your rankings in the search engines.