The Net Success Blog
Here to help your business online
Developing a Killer Facebook Fan Page
26 Aug 2011 | No Comments | posted by Net Momentum | in Relationship Development, Social Media
In this clip we look at examples of how business' have built effective Fan Pages on Facebook, that not only generate new prospects into their sales funnel but also encourage the development of a long-term relationship with their present and potential customers.
The clip looks at acquiring new prospects to the fan page as well as maintaining the relationship through interactive elements.
Why ‘First-Mover-Advantage’ is So Important Online
21 Jul 2011 | No Comments | posted by Net Momentum | in Email Marketing, Relationship Development, Search Engine Marketing, Social Media
For those that are not familiar with the ‘first-mover-advantage’ theory it is, “the advantage that a business may derive from being the first to enter a market, or in regards to an online advantage being the first to use a new technology, advertising technique, communication channel etc.” So for a business venturing online this equates to the first business in an industry or niche market that utilises an unexploited and uncompetitive advertising communication channel.
First mover advantage (FMA) gained online allows businesses to attract followers and gain brand recognition and when done right, brand loyalty. Let’s take FMA on YouTube. Red Bull was one of the first movers to take advantage of the potential with social media, in particular YouTube. With almost daily uploads of new YouTube clips, Red Bull were able to position itself online as a ‘market value based expert’ in the energy drinks market.
How to Build Relationships with Your Target Market by Providing Value Online
21 Jul 2011 | No Comments | posted by Net Momentum | in Email Marketing, Relationship Development, Social Media
With more and more businesses turning to social media, email marketing and other relationship developing strategies, there has been a clear line defined between those businesses that are ‘doing it well’ and those that are ‘doing it all wrong’.
‘Doing it well’ is a combination of a clear strategic online direction and habitual daily routines that consistently engage your target market through interaction and providing value. Too many companies see social media for instance as a tool to bombard the masses with their sales presentations and literary garbage. There is minimal engagement, minimal discussion, minimal two way communication, minimal interaction and minimal value.
Building The Customer Relationship Through Email Marketing Part 3
20 Jul 2011 | No Comments | posted by Net Momentum | in Email Marketing, Relationship Development
In part 1 and 2 of we looked at two key components of email marketing success. Providing both genuine value to the subscriber as well as engaging and interacting with these subscribers to ensure that your target market recognises your business as an asset to their daily lives. In this part we look at two other key pillars to email marketing success:
- Trust
- Cross Promotion
Trust is an interesting concept and its development online in an intangible setting makes it even more of a point of differentiation in the minds of customers between those businesses that successfully do it and those that don’t.
Building The Customer Relationship Through Email Marketing Part 2
20 Jul 2011 | No Comments | posted by Net Momentum | in Email Marketing, Relationship Development
Building The Customer Relationship Through Email Marketing Part 2 In Part 1 of this series we looked at becoming a value based expert in the development of a sustainable, cost effective and automated email marketing campaign. In this part we will look at the 2nd key strategic components of email marketing success:
- Engagement and Interaction
