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In part 1 and 2 of we looked at two key components of email marketing success. Providing both genuine value to the subscriber as well as engaging and interacting with these subscribers to ensure that your target market recognises your business as an asset to their daily lives. In this part we look at two other key pillars to email marketing success:
- Cross Promotion
Trust is an interesting concept and its development online in an intangible setting makes it even more of a point of differentiation in the minds of customers between those businesses that successfully do it and those that don’t.
Building The Customer Relationship Through Email Marketing Part 2 In Part 1 of this series we looked at becoming a value based expert in the development of a sustainable, cost effective and automated email marketing campaign. In this part we will look at the 2nd key strategic components of email marketing success:
- Engagement and Interaction