The Net Success Blog
Here to help your business online
So your prospect has come to your website, possibly even a landing page on your businesses website after you’ve sent them from some form of advertising. Now What? It’s clear, you want to take them from a browser looking for what they need to an actionable user who purchases your product or makes some sort of other proposed end outcome (lead, email subscriber, enquiry, social media ‘follow’, phone call etc).
There’s more involved in a call to action than what meets the eye, and since it is the direct link between your website and your end outcome, it’s important to make it pretty darn good!
Here are a few key points to follow when designing an effective call to action on your website: